Photokina 2012: Hasselblad to launch mirrorless compact camera and full-frame digital SLR
Hasselblad has announced that it’s developing a mirrorless, interchangeable lens camera to be released in early 2013.
Hasselblad plans to use a partnership with Sony to enter each photographic segment with new digital SLRs and compact cameras, as well as tripods and mirrorless cameras.
“For us, the plan is to move very quickly over the next months,” says Hasselblad’s chairman and CEO Larry Hansen. “Our expectation is to show and launch cameras in every sector of the photographic market while offering the best image quality available in each segment, relying on our collaboration with Sony.”
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