Is a medium format camera right for you?

Author: Richard Kilpatrick

We evaluate the pros and cons of the Leica S2 and Pentax 645D against those of the system approach taken by Hasselblad and Phase One, asking if the increasing affordability of such cameras will finally give them wider appeal.

The last 21 years have seen dramatic change in the photographic industry, not least in the area of professional photography. When once it would have been unthinkable to work with a system essentially derived from an entry-level consumer format, APS-C digital cameras have become ubiquitous. Meanwhile, the seemingly eternal discussion about which professional medium-format system was best – with Bronica users up against Rollei, Hasselblad, Mamiya, Fujifilm, Contax and Pentax – has come to an abrupt end, highlighted by the disappearance of some of these companies.

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Hasselblad Into mirrorless and DSLR cameras

Photokina 2012: Hasselblad to launch mirrorless compact camera and full-frame digital SLR

Hasselblad has announced that it’s developing a mirrorless, interchangeable lens camera to be released in early 2013.

Hasselblad plans to use a partnership with Sony to enter each photographic segment with new digital SLRs and compact cameras, as well as tripods and mirrorless cameras.

“For us, the plan is to move very quickly over the next months,” says Hasselblad’s chairman and CEO Larry Hansen. “Our expectation is to show and launch cameras in every sector of the photographic market while offering the best image quality available in each segment, relying on our collaboration with Sony.”

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